Accurate Color-Space Control for Wide-Gamut Desktop Displays
FAQs
Why wide gamut? What is Photo Tune™? What is a color space? How are color spaces selected? What is App Sync™? Who needs Photo Tune?
Why wide gamut?
High Definition has revolutionized the display industry. Today consumers expect picture performance to capture image detail and colors of an image matching the capability of human vision. But this wasn’t always the case. Consumer acceptance of high definition was a process requiring years of technology improvement, content creation, and brilliant marketing communication to achieve what is today an absolute requirement in displays by the consumer.
Like High Definition, Wide-Gamut displays with the proper content bring images to life. High Definition required a consumer to see the difference from standard definition and high definition content to fully appreciate. Wide-Gamut has the same effect on consumers. When displayed side by side, Wide-Gamut content with saturated life-like colors showing the greens of nature, tranquil blues, and dramatic deep reds, will win consumer acceptance when compared to the same content displayed in standard color gamuts. Just like High Definition, when properly mechanized at retail, consumers will pay a premium for a display with Wide Gamut capability simply based on seeing the difference.
When introduced, High Definition faced the same challenges Wide-Gamut faces today. Content was scarce. High Definition hit critical mass when display producers developed devices capable of backwards compatibility with standard definition content. As the market was seeded with High Definition displays, content organically became available to fill consumer demand.
TopWhat is Photo Tune™?
Photo Tune™ is the world’s only software-based, real-time technology that provides backward compatibility for Wide-Gamut desktop displays. Display manufacturers looking for leading-edge technologies to draw consumers’ eyes and establish themselves as leaders can do so quickly and cost effectively by offering Wide Gamut products with Photo Tune technology. Consumers will be able to experience content at its full potential while maintaining compatibility with current standards—all automatically, with a bare minimum of knowledge, and little interaction required by their customers.
TopWhat is a color space?
A color space is an abstract mathematical model describing the way colors can be represented numerically. Mapping the colors from a wide-color-gamut display to a known color standard results in a definite “footprint” within the reference color space. This “footprint” is known as a gamut, and, in combination with the color model, defines the color space.
TopHow are color spaces selected?
The Photo Tune application allows users to set a specific color space on their wide-color-gamut desktop display. By working in a particular color space, users are assured that what they are seeing on their screen is accurate and consistent.
TopWhat is App Sync™?
Photo Tune’s App Sync allows a user to assign a specific color space to any installed software application. Whenever that application is opened, the display automatically changes to the assigned color space. With Photo Tune, the user is able to view content in the intended color space for the best viewing results.
TopWho needs Photo Tune?
Photo Tune is designed to offer the features of a color-critical environment, normally enjoyed only by professionals, such as photographers and motionpicture processing engineers, to any computer user. Photo Tune is simple and automatic so a user does not need to understand the science and math behind the magic. Users of Photo Tune equipped wide-color-gamut desktop displays can enjoy color management control without the confusing learning curve.