Press Room
March 2, 2010
Portrait Displays Demonstrates New Color Space Control Software In Collaboration With Intel
Computer manufacturers can now provide much greater color capabilities in their displays with Intel GPUs and Portrait Displays’ Chroma Tune™ software
DisplaySearch USFPD Conference, San Diego, California, USA — Portrait Displays, Inc., a global leader in visual enhancement software for computer displays, announces Chroma Tune. This software application uses Intel Corporation’s newest i3 and i5 CPU/GPU platform to provide accurate color-space control.
LCD-panel color technology has improved significantly. Manufacturers and consumers want the greatest number of bright and vibrant colors. Wide-color gamuts on the display can give the most appealing images. However, the color gamut of the display needs to be controlled to match the color standards of the content being viewed—DVD, DSLR photos, Blu-ray®, Flickr®, and web-shopping sites all have different gamut standards.
To get the most accurate image on a computer display, the display needs to be set to the same color gamut as the content being viewed. A Chroma Tune-enabled display can automatically assign the proper color space to any application without any user intervention.
Chroma Tune is the result of technical collaboration between Intel and Portrait Displays. Chroma Tune reprograms the Intel GPU to change the color gamut of the display. The Chroma Tune Windows® application allows the end user to change the color gamut instantly by selecting a gamut from a pull-down menu—sRGB, Rec709, and Adobe RGB are examples of standard color gamuts that can be selected with Chroma Tune.
“Color is the next big change in computer displays. A display’s ability to show more colors has always meant greater visual appeal. Accurate viewing of color is of greater importance as consumers spend more time shopping on the web than in brick-and-mortar stores. Consumers are sharing and viewing photos and video content daily. They are creating and editing content where color accuracy is imperative,” said Martin Fishman, E.V.P of Portrait Displays. “The collaboration between Intel and Portrait Displays will provide a significantly improved user experience.”
“We have collaborated with Portrait Displays to create an ecosystem where Intel provides a platform for accurate color using our new CPU/GPU family of processors. Portrait Displays has demonstrated a commitment and cooperation with our common customers that addresses the process and technology to fully implement color-managed displays. This is an undertaking that has dramatic benefits for the industry at large,” said Larry Wiklund, Director Business Development, Business Client Group, Intel Corporation.
More information about the Chroma Tune software architecture and business contacts can be found at www.portrait.com
About Portrait Displays, Inc.
Portrait Displays, Inc., since 1986, is a leading software developer for display technologies including PCs and Consumer Electronics television platforms. With its world-leading Display Tune® and Pivot® software, Portrait Displays has been pioneering On-Screen Display (OSD) management of PC displays as well as software display rotation solutions that provide visual improvement and productivity enhancement applications to display companies globally. Portrait Displays’ software is bundled with displays from leading manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, and Korea. For more information about Portrait Displays and its products or services, visit www.portrait.com.
Contact Information:
Sales Department
Portrait Displays, Inc.
6663 Owens Drive
Pleasanton, CA 94588 USA
Phone: +1(925)227-2700
Fax: +1(925)227-2705
E-Mail: sales@portrait.com
Web: www.portrait.com