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Portrait Displays Joins the UHD Alliance

July 12, 2022
Pleasanton, CA, USA

Portrait Displays, global leader in color calibration solutions and advanced display control, is proud to announce their membership in the UHD Alliance (UHDA).

Portrait Displays is the company behind the famed Calman color calibration software. Calman is widely recognized by color professionals across the globe as the standard solution to ensure that content is accurately displayed across screens of all sizes. The software is designed to streamline calibration methods for consistent results that present in beautiful color.

Portrait Displays has advocated for the preservation of creative intent and providing consumers with exceptional image quality resulting in a superior viewing experience. Aligned in their missions to enhance the consumer experience, bringing Portrait Displays’ voice and perspective to the UHDA was inevitable.

The UHDA is a global coalition comprised of the world’s leading consumer electronics manufacturers, film and television studios, content distributors, and technology companies, including Portrait Displays partners such as BenQ, LG, MediaTek, Panasonic, Samsung, Sony, TP Vision, and more.

As an industry group, the UHDA and its members establish performance requirements for resolution, high dynamic range (HDR), and other video and audio attributes, in addition to strengthening ties across the industry to build a network of like-minded individuals, and assisting consumers in building seamless, integrated, and high-quality UHD ecosystems from end-to-end.

“Creating a space for creatives and consumers to have access to an outstanding lens to living room experience has always been a primary goal of ours,” commented Marcel Gonska, Vice President of Marketing, Portrait Displays. “To be able to work next to many of our own clients and partners in order to push industry-wide efforts forward into the next generation of home entertainment is very exciting to Portrait Displays.”

“From its inception, the UHDA’s primary focus has been on preserving the filmmaker’s creative intent in home viewing environments,” explained Michael Zink President, UHD Alliance. “Portrait Displays’ considerable experience in the color calibration process, coupled with their commitment and contributions to continually improving the home entertainment experience, makes them a most welcome addition to the UHDA. We look forward to their involvement.”

About the UHD Alliance
The UHD Alliance – comprised of the world’s leading consumer electronics manufacturers, film and television studios, content distributors and technology companies – works closely with filmmakers and the creative community to ensure that the director’s creative intent is preserved and presented in the living room. The UHDA’s Filmmaker Mode is the only television viewing mode developed collaboratively by consumer electronics manufacturers, movie studios, entertainment technology companies and the directors and cinematographers responsible for some of Hollywood’s most iconic films. Consumers can find televisions bearing the Filmmaker Mode from the world’s leading manufacturers.

For additional information contact:
HoogComm
mhoog@hoogcomm.com

About Portrait Displays
Portrait Displays provides color display solutions that combine the latest in color science with advanced display control. Portrait Displays ensures that color presents beautifully on screens of all sizes – for global device manufacturers, content creators, and content distributors. Only Portrait Displays upholds color quality every step of the way, from the creation of the first frame to its appearance on the screen of any device.

Portrait Displays’ Calman color calibration software is the most popular calibration solution utilized by Hollywood’s most respected color professionals. Calman color calibration solutions meet the requirements to deliver a superior viewing experience that is just right.

Portrait Displays is headquartered in Pleasanton, CA with an office in Edmonds, WA and a presence across Europe, Taiwan, China, Japan, and Korea. With decades of experience in color science and display technology, Portrait Displays is taking the lead in inventing a more colorful digital future.

For additional information contact:
Portrait Displays
Marketing@portrait.com