Long-Awaited Hisense Calman Ready Compatibility Hits European CE Retail Stores in Time for the 2024 Football Season

Long-Awaited Hisense Calman Ready Compatibility Hits European CE Retail Stores in Time for the 2024 Football Season


Pleasanton, CA – Portrait Displays, the leading provider of display calibration solutions, recently announced a worldwide partnership with TV manufacturer Hisense. Hisense Europe has joined forces with Portrait Displays to bring fully calibratable TVs to the service-oriented retail space. This partnership adds to the existing collaboration with Hisense in North America, continuing to build strong calibration solutions for all. What was once a niche technology accessible only to professionals has now become a tangible reality for a broader spectrum of users in the market for a top-tier TV with excellent color accuracy. 


Calman supports a range of European Hisense TV models using the VIDAA OS, including the 2024 series: U7N, U8N, UXN, and A85N. This integration further empowers retailers providing Calibration as a Service (CaaS) to expand their offerings, enhance the overall consumer experience, and ensure the delivery of premium calibrations tailored specifically for Hisense customers in the European region.


President & CEO of Portrait Displays, Eric Brumm, expressed his enthusiasm for the partnership, stating, “Our collaboration with Hisense Europe represents another significant step forward in democratizing display calibration in the largest CaaS market to date. By bringing advanced color accuracy to a broader audience, we’re continuing to reshape the landscape of the TV industry and ensure that the filmmaker’s vision will be preserved, from the film set to the customer’s living room.”


Ralf Mueller, Deputy Director of the Hisense Europe R&D Center, stated, “At Hisense, we are dedicated to pushing the boundaries of innovation and enhancing the customer experience. After listening to feedback from retail stores across Europe, we partnered with Portrait Displays to introduce Calman Ready TVs to the European market that are CaaS capable, thereby underscoring our commitment to delivering top-tier products that meet the high standards of our consumers.”


For additional information contact:


Portrait Displays



Hisense Europe



About Portrait Displays

Portrait Displays is a leading provider of color display solutions that seamlessly blend the latest advancements in color science with cutting-edge display control technology. With an unwavering commitment to preserving color integrity, Portrait Displays ensures that every screen, regardless of its size, delivers captivating and accurate colors. From the initial creation of the first frame to its final appearance on any device, Portrait Displays remains dedicated to upholding the highest standards of color quality throughout the entire visual experience.


Renowned for its industry-leading Calman color calibration software, Portrait Displays has gained widespread recognition and is the preferred choice of the most esteemed color professionals in Hollywood. Calman’s robust calibration solutions meet the stringent requirements necessary to deliver an unparalleled viewing experience that is perfectly calibrated.


Headquartered in Pleasanton, CA, with additional offices in Lynnwood, WA, and Taipei, Taiwan, Portrait Displays has established a global presence across Europe, China, Japan, and Korea. With decades of expertise in color science and display technology, Portrait Displays is at the forefront of revolutionising the digital landscape by introducing a more vibrant and immersive future.


About Hisense Group

Hisense, a leading Chinese multinational in consumer electronics and home appliances, has grown from a small radio factory in Qingdao to a global corporation over the past 55 years. With more than 100,000 employees in 160 countries, Hisense Group operates in diverse industries, including consumer electronics, home appliances, IT systems, and real estate. It combines global strategies with local market insights, offering cutting-edge technology and innovative, customer-friendly solutions. 


Hisense Europe bases activities on a strong distribution network across Europe. Its 27 business units, three strong production centers (Velenje – Slovenia; Valjevo -Serbia; Mariánské údolí – Czech Republic), and four R&D centers employ around 10,000 people. The company unites different brands, among them the most globally renowned Hisense, Gorenje, and Asko. Through them, they are constantly exploring new business opportunities. 


Committed to enhancing life quality, Hisense leverages digital platforms like ConnectLife and VIDAA for seamless user experiences. A significant sports sponsorship like UEFA Euro 2024 further boosts Hisense brand recognition in Europe. The Gorenje brand supports the European Handball Federation and local sports teams, reinforcing its brand presence.

Dedicated to sustainable innovation, Hisense Europe, with its distinguished brands, has become one of the leading European home appliances and consumer electronics manufacturers and the top choice for European consumers, delivering smart solutions that aim to improve consumer’s well-being.