Portrait Displays, ASUS ProArt, and NTUST Establish Cutting-Edge Digital Color Hub

[Taipei, August 13] – Portrait Displays, a global leader in color calibration solutions, today announced the official launch of the “Digital Color Science Laboratory” in partnership with National Taiwan University of Science and Technology (NTUST). This strategic collaboration, joined by ASUS through its sponsorship of professional ProArt HDR displays designed for creators, establishes a premier color research platform that combines international calibration standards with cutting-edge display technologies.

The state-of-the-art laboratory centers around Portrait Displays’ Calman® professional color calibration software while integrating ASUS ProArt displays and precision measurement instruments like Portrait Displays’ C6 HDR5000 colorimeters, and G1 4K/HDR/Dolby Vision pattern generators. Focused on critical research areas including color visual perception, color consistency reproduction, display calibration, and color science algorithms, the facility significantly elevates the university’s teaching and research capabilities in this field.

Scott Anderson, Executive Vice President of Portrait Displays, emphasized: “This collaboration marks a vital milestone in democratizing professional color calibration knowledge. By fostering an environment that equally values education and research, we’re enabling students and researchers to deeply understand color representation principles and technologies – establishing a solid foundation for future innovations in visual technologies.”

Professor Chien-Yu Chen, Director of both the Graduate Institute of Color and Illumination Technology and the Color, Imaging & Illumination Center at NTUST, commented: “As display and visual technologies continue to advance, color science has emerged as a pivotal research domain. Our partnership with Portrait Displays and ASUS will effectively bridge fundamental science with practical applications, cultivating color science professionals who possess both theoretical expertise and hands-on capabilities.”

Ms. Chiang, General Manager of ASUS Open Platform & AIoT Business Unit, added: “ASUS remains steadfast in meeting creators’ and researchers’ exacting demands for color precision. We’re honored to participate in this initiative, confident that ASUS ProArt professional displays will serve as the optimal solution for academia to deepen color research and drive technological innovation.”

Looking ahead, the laboratory will actively support NTUST’s expansion in interdisciplinary color research, international collaboration programs, and industry-academia technology transfer. Portrait Displays and ASUS will further enrich the partnership by regularly hosting specialized seminars, hands-on workshops, and research exhibitions on-campus – fostering continuous industry-academia dialogue and ensuring faculty and students remain at the forefront of technological advancements to transform visionary ideas into reality.

About Portrait Displays

Portrait Displays is a leading provider of color display solutions that seamlessly blend the latest advancements in color science with cutting-edge display control technology. With an unwavering commitment to preserving color integrity, Portrait Displays ensures that every screen, regardless of its size, delivers captivating and accurate colors. From the initial creation of the first frame to its final appearance on any device, Portrait Displays remains dedicated to upholding the highest standards of color quality throughout the entire visual experience.

Renowned for its industry-leading Calman® color calibration software, Portrait Displays has gained widespread recognition and is the preferred choice of the most esteemed color professionals in Hollywood. Calman’s robust calibration solutions meet the stringent requirements necessary to deliver an unparalleled viewing experience that is perfectly calibrated.

With decades of expertise in color science and display technology, Portrait Displays is at the forefront of revolutionizing the digital landscape by introducing a more vibrant and immersive future.

For more information, please visit the Portrait Displays website: https://www.portrait.com/