Portrait Displays Officially Joins UHD World Association

We are pleased to announce that Portrait Displays has officially joined the UHD World Association (UWA) as a member. As a global leader in display color calibration solutions, Portrait Displays’ membership will further advance UWA’s efforts in the ultra-high-definition (UHD) video technology sector.

Portrait Displays is dedicated to providing cutting-edge color science and display control technologies, ensuring that device manufacturers, content creators, and distributors worldwide can deliver exceptional color performance on various screens. By joining UWA, Portrait Displays will collaborate with other member companies and institutions to drive innovation and application of UHD video technology and contribute to the establishment and implementation of industry standards.

The Secretary General of UWA Wengang ZHANG stated, “We warmly welcome Portrait Displays to our association. Portrait Displays’ expertise and technology will make significant contributions to UWA’s work. We look forward to working closely with them to promote the global development of UHD video technology.”

Eric Brumm, the President & CEO of Portrait Displays, expressed, “Joining UWA is an important step for our company. We look forward to collaborating with other UWA members to advance UHD video technology and provide superior visual experiences for users worldwide.”

UWA is committed to promoting UHD technology through industry research, policy consultations, and technological innovation. The association aims to build a globally leading UHD industry. By continuously developing technologies and core standards in the audiovisual domain, UWA has established an end-to-end industrial ecosystem and fostered the supply chain system. The addition of Portrait Displays will further strengthen UWA’s capabilities and drive the widespread application and development of UHD audiovisual technology.

About Portrait Displays

Portrait Displays is a leading provider of color display solutions that seamlessly blend the latest advancements in color science with cutting-edge display control technology. With an unwavering commitment to preserving color integrity, Portrait Displays ensures that every screen, regardless of its size, delivers captivating and accurate colors. From the initial creation of the first frame to its final appearance on any device, Portrait Displays remains dedicated to upholding the highest standards of color quality throughout the entire visual experience.

Renowned for its industry-leading Calman® color calibration software, Portrait Displays has gained widespread recognition and is the preferred choice of the most esteemed color professionals in Hollywood. Calman’s robust calibration solutions meet the stringent requirements necessary to deliver an unparalleled viewing experience that is perfectly calibrated.

With decades of expertise in color science and display technology, Portrait Displays is at the forefront of revolutionizing the digital landscape by introducing a more vibrant and immersive future.

For more information, please visit the Portrait Displays website: https://www.portrait.com/ 

About UHD World Association (UWA)

The UHD World Association (UWA) is an international, industrial, and non-profit social organization that was voluntarily initiated by global enterprises, public institutes, scientific research institutes, and professional institutes engaged in the manufacturing of UHD audio and video products, video transmission, content production, applications, and services. 

Today, UWA proudly connects 430 members across 23 countries/regions, driving the future of audiovisual standards through its open-source, royalty-free Vivid technology.

Driven by a global vision, UWA is committed to fostering international collaboration, accelerating innovation, enhancing the UHD ecosystem, and building a sustainable, mutually beneficial UHD video industry.

For more information, please visit the UWA website: https://uhd-world-association.com/